A big challenge in Facebook marketing is to get leads out of Facebook and into your database. The only solution is to create a Facebook app and supply the audience with some entertainment - Then you will get access to the users' data.
Facebook Application
So far this has been a rather complex process with lots of programming involved. We have changed this: With Directsmile Cross Media you can build data Facebook apps without using a single line of code. In its full approach, it is the first tool of its class.
And more: You have the toolset for creative applications with images, text, and personalization.So finally: everything you need for success.