E-Mail & Event Invitation

A straightfoward example of how to get customers involved with cross media

Falk Dörner - 05.12.2013 12:10:36

E-mail to print: An invitation campaign

For the release of the new Actros truck, Mercedes Benz invited their VIP customers to a special event. As a first step, the company sent out e-mails to all VIPs.The e-mails included a link to a personal URL website (PURL).

Test the campaign

On this website, each VIP was asked whether he preferred ECONOMY, SAFETY or COMFORT. Depending on his choice, every visitor received his personal printed ticket which also included more information about the selected preference.


Test the campaign

Go to register page






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