Organize your marketing materials with a simple Cross Media campaign

Thanks to the extensive resource management of DirectSmile Cross Media, you are able to upload, display and distribute all kinds of marketing materials such as logos, images, brochures, or presentations. The automatic conversion supports multiple types of media including EPS, PDF, CMYK-TIFs and many more.

VDP has never been easier

DirectSmile Cross Media comes with its own integrated VDP tool. It runs in your browser and allows the online creation of variable print documents. The big advantage: all media including e-mail, web, mobile, and print are in one place, on one server, and they are easy to reproduce.

Get leads from Facebook!

A big challenge in Facebook marketing is to get leads out of Facebook and into your database. The only solution is to create a Facebook app and supply the audience with some entertainment - Then you will get access to the users' data.

Build your own W2P applications

Here's one small example of a web-to-print application that was entirely built with DirectSmile: Generate your own print-ready business cards including personalized images and QR codes. Whether it's the online user interface for business cards orders, the actual print documents, or the workflow, there is no external software involved.

Involve customers, let them be creative

By using DirectSmile Cross Media, you are combining the advantages of image personalization, document design and mobile websites.

Customers generate new customers

This campaign was created by a German print service provider Grunewald from Kassel for LOVEFiLM, the online video service from Amazon.
6,000 customers received image personalized postcards as an invitation to visit their landing pages and to invite their friends to try out LOVEFiLM.

If you want to attract prospects or customers with Inbound Marketing and Content Marketing, then you are going to ask yourself the basic questions: WHAT sparks interest and WHEN and HOW you will reach a person.  You pursue goals and know: WHO is interested in your offer and WHY you are conducting Content Marketing.

Inbound and outbound are currently the hottest tags in marketing. Made famous by the call center's direct marketing campaigns, you can clearly distinguish between the dreaded outbound "cold call" and the service-oriented inbound call. Why should you make sure to check out the sales approach of all online marketing in order to optimize your inbound and outbound activities?

Do you already know our App Center? The App Center features many interactive examples of applications that were built with DirectSmile. The Marketing Portal is our latest App. Even if we are talking about dental instruments, try out online how state of the art Marketing Automation really works. I guarantee that it does not hurt.

High response rates demonstrate that printed advertising letters are the increasingly key success factor of Cross Media Campaigns. One reason is the mere fact that the contact time by the physical property of print media is much higher than through digital media. Once a window in the browser is closed, it stays usually closed. Now there's life in the old dog yet, and it's time to rediscover the printed items of correspondence. Thanks to Marketing Automation we can achieve a very high ROI if we use the help of Image Personalization and Variable Data Printing to be able to convert target groups into target persons. I'll show you in the following three sections, how to get the full attention of your customers with your next mailing campaigns.