Cross Media Marketing Overview

Whether for lead generation or customer loyalty, DirectSmile's unique level of integration allows you to build, manage and track data-driven cross media marketing at more speed and with less expert-know-how.

Cross Media Marketing

Realized faster than ever before

Cross media marketing
made easy

No programming

Easy design

• Websites and personal URLs
• Mobile sites, QR codes and SMS
• VDP documents (brochures)
• Personalized direct mail and e-mails
• Interactive customer surveys
• Sales support websites
• Marketing apps and Facebook apps

Easy automation

• Manage print as easy as e-mails
• Synchronize campaigns with your CRM
• Boost response with personalized images
• Send automatic reminders
• Trigger follow-up activities
• Track all campaign visits
• Analyze with interactive dashboards
Integrates with Salesforce and Microsoft Dynamics
Connect multiple media

Connect print, web, e-mail and mobile

Simply use personalized QR codes and URLs to create an effective feedback channel for each of your direct marketing campaigns. You’ll need neither programming nor HTML skills for interactive communication.
Using CRM data for cross media

Run campaigns directly on CRM data

Keep your data always consistent and never lose the results of a marketing campaign again. Our solution: You will execute your cross media campaigns directly on your CRM data and all results will be automatically written back to your system.
Cross media campaign dashboard

Analyze and present all results in real-time

Want to know everything about the success of your marketing activities? DirectSmile provides live response tracking, detailed reports, and what's best: Your graphic presentation using live data is already built-in.
Planning automated campaigns

Automate cross media campaigns with ease

Whether it's response-boosting reminder e-mails or automatic messages to customers or sales reps, building and managing automated campaign runs is just a matter of a few clicks with the mouse.
Printed direct mail

Send printed mail pieces
as easy as e-mails

Print is essential, especially if you don't have e-mail opt-ins of all of your contacts. Our solution provides all you need to generate personalized print pieces and master print-on-demand processes simply in your web browser.
Creation of surveys and forms

Build forms and surveys by drag-and-drop

From now on, you don't have to employ a programmer to set up individually designed forms that feed your database. From contact pages to market research or event registration, you’re free to create what you need within minutes.

Blog posts for cross media marketing

  • Falk Dörner - 04.12.2013 16:53:18

    Marketing Analytics

    Easy to create, in-depth information

    In DirectSmile Cross Media you can use the ready made charts in your own layouts to create dashboards in your clients corporate identity.

  • Falk Dörner - 04.12.2013 16:40:01

    Data Connectivity

    Simply access third-party data from CRM systems such as Salesforce

    Build Cross Media campaigns with all their possibilities: PURLs, e-mails, mobile and printed documents, use the uploaded data as usual, or connect directly to your Salesforce CRM account.

  • Falk Dörner - 04.12.2013 16:01:08

    Mini Mobile CRM


    A marketing weapon in the hands of your sales team

    The Mini Mobile CRM allows your sales team to keep track of their leads, create reminders, and most importantly: trigger marketing activities directly from their smart phones.

  • Falk Dörner - 04.12.2013 14:51:37

    Campaign Management

    VDP has never been easier

    DirectSmile Cross Media comes with its own integrated VDP tool. It runs in your browser and allows the online creation of variable print documents. The big advantage: all media including e-mail, web, mobile, and print are in one place, on one server, and they are easy to reproduce.

  • Falk Dörner - 04.12.2013 12:14:31

    Tell-a-Friend Campaign

    Customers generate new customers

    This campaign was created by a German print service provider Grunewald from Kassel for LOVEFiLM, the online video service from Amazon.
    6,000 customers received image personalized postcards as an invitation to visit their landing pages and to invite their friends to try out LOVEFiLM.