Turn your website into
a communication hub
Inbound marketing means: focus each and every marketing activity on your website. Take people to your site by blogging, through SEO, by placing Google ads or conventional print ads. Finally, every prospect will be on your site - and you have the great opportunity to track and follow-up.
You don't have get stuck with Google Analytics charts. Get in contact with your visitors. Measure and score their behavior on your website and then react with automated feedback, whether by displaying tailored content, sending reminder e-mails or customized product information.
Merge inbound marketing and outbound
As soon you know a lead from your website, everything you need to catch up is there - print, e-mails, mobile campaigns. You'll tailor follow-up activities exactly to the information you gathered and even integrate your direct sales team by feeding the data to your CRM.