This is how our solution will help you to implement Inbound Marketing
To use your website effectively to capture leads, you'll need to connect Content Management and CRM data. Using DirectSmile there's no need for extensive database programming to reach this goal. That's because all layouts, content and data are managed on just one system that automatically synchronizes with your CRM.
DirectSmile allows you to simply qualify each visitor of your website. You will track all activities of a lead on your site and how often he's performing a certain action and thus create his individual score. You're free to define the value of an activity and how you would like to react if a certain score is reached.
Decide which follow-up activity for which leads is triggered at which moment. Our Campaign Manager lets you set-up automated time-based sending of any media just by a few mouse-clicks. That's how you will supply any lead with the right messages to ensure he won't get lost during the decision-making period.
In many countries, universities are faced with the task of actively recruiting new students. Our university demo-website shows effective mechanisms that help to address potential students individually through the web.
A big challenge in Facebook marketing is to get leads out of Facebook and into your database. The only solution is to create a Facebook app and supply the audience with some entertainment - Then you will get access to the users' data.